Horticultural Content Creator (up to £34,000)
12 month fixed term contract
About the role
As a Horticultural Content Creator, you will be a dedicated, skilled gardener who is also a confident creator across both the written word and video — someone who can produce two to three written pieces a week and appear on camera, moving fluently between a magazine feature, a web guide and a YouTube script without sacrificing accuracy, depth or craft. Above all, it's a role for someone for whom gardening is a genuine vocation: not a subject they cover, but something they do. That kind of expertise comes only from years of hands-on experience — and it's what makes every piece, written or filmed, worth the audience's time.
AI and the future of publishing
We expect a strong understanding and curiosity about AI's role in the future of publishing and the opportunities it offers businesses and audiences alike. AI is still evolving — you won't have all the answers, but an open mind and enthusiasm for the possible are a must. Immediate believes in applying AI responsibly and impactfully to enhance our content and products, and is committed to upskilling all staff to futureproof both the business and our people's careers.
As a Horticultural Content Creator, you will:
Written content
- Produce two to three pieces of horticultural content per week across print, digital and off-platform channels — practical guides, seasonal advice, plant profiles, how-tos and news-led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first-time windowsill grower.
- Contribute longer-form magazine features under the editor's direction, reflecting the depth the GW print audience expects.
- Produce strong written assets to accompany video output — web articles, summaries and guides — supporting the brand's multiplatform model.
Video content
- Plan, script and present horticultural video for YouTube and social, bringing practical authority and a warm, credible on-camera presence.
- Mine Gardeners' World's extensive content archive for fresh, engaging video formats.
- Plan written and video output together so the two reinforce each other rather than duplicate effort.
Audio and podcast
- Contribute to the Gardeners' World podcast, particularly future team-based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor.
Collaboration and planning
- Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences.
- Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values.
