Midlands Air Ambulance Charity (MAAC) is an independent health care provider and is rated outstanding by the Care Quality Commission (CQC). We are responsible for delivering a prehospital emergency helicopter-led service across the Midlands Region – we proudly serve the diverse communities of Gloucestershire, Herefordshire, Shropshire, Staffordshire, the West Midlands, and Worcestershire. We offer enhanced critical care provision, bringing hospital-level procedures and medicines and specialist Doctor and Critical Care Paramedic skills to the patient at the scene.

Midlands Air Ambulance Charity (MAAC) is the largest Air Ambulance Charity in England serving a population of approximately seven million over six counties. We are an established healthcare provider with more than 35 years experience (formed in 1991).

We operate three aircraft from locations across our geography, along with a fleet of Rapid Response Vehicles and Critical Care Cars in support of our mission. Alongside our core lifesaving service, our Charity is committed to enhancing the lives of local people and businesses via the provision of education and training programmes as well as volunteering opportunities.

Our core organisational divisions include:

Emergency critical care service - Our three airbases play a pivotal role in delivering rapid critical pre-hospital emergency medical care, by ensuring that residents across the Midlands region have access to a network of air ambulance helicopters. We provide a pre-hospital helicopter-led service, 24/7 operations, 365 days a year, to residents and visitors across the Midlands region, bringing hospital-level procedures and medicines to the patient at the scene of an accident or incident.

Charitable programme - we raise funds for our lifesaving service and play an active role within the communities of the six counties that we serve. We provide education programmes, volunteering opportunities, and social engagement activities to support with community cohesion and wellbeing.

Training provider - we deliver community life skill sessions, such as CPR, bleed control, and defibrillation usage alongside CPD accredited courses ranging from workplace first aid training to specialist pre-hospital clinical training.

Retail network - we have a growing portfolio of charity shops which contribute towards raising funds for helicopter and critical care car missions. This operation also supports environmental and ethical causes as part of our wider societal role.